In a recent interview with “Betary Today” radio, Dr. Gamal Ekenany, Chairman of Elkenany Group for Industry and Investment, emphasized the urgency of controlling the ongoing commodities crisis. The forage raw material crisis has reached its peak, and there is an expectation of a decrease in commodity prices in the near future, with no anticipation of further increases.

He discussed the concept of “the king of the market and commodities” and highlighted the distinction between a legitimate market leader and a monopolist. Dr. Elkenany emphasized his company’s commitment to providing commodities to customers across governorates daily, contrasting the monopolistic practices that exploit crises to manipulate the market.

Finding solutions amidst commodity price crises

Dr. Gamal Elkenany confirmed the implementation of effective measures to address the commodity price crisis, focusing on streamlining the sales process and enhancing direct communication with customers. Also, he successfully eliminated intermediaries, facilitated seamless sales transactions between the company and consumers through social media platforms, and established a dedicated marketing company.

He explained that the company has adopted a proactive approach to prioritize customer satisfaction and transparency, fostering a fair and competitive market environment. This approach included continuous monitoring of market dynamics and price fluctuations, enabling the company to adapt swiftly and maintain control over pricing strategies. In addition to announcing daily commodity prices and providing comprehensive updates to customers. Elkenany ensured transparency and minimized the exploitation of merchants’ monopolization, particularly targeting small breeders in the poultry and animal sectors.

The market is under the control of market forces

During the “Betary Today” interview, Dr. Elkenany emphasized the role of supply and demand in determining prices and controlling the commodity price crisis. He highlighted the inability of any entity to manipulate it, stressing that even prominent companies would be unable to control pricing. He criticized non-professional media for spreading inaccurate information, leading to confusion among educators and consumers.

In conclusion, he emphasized that the current crisis primarily impacts small breeders involved in fattening and laying. This is largely due to the inflation set by feed importers and retailers, aiming to offset their exaggerated costs.